We make swift subconscious judgments when we see a web address for the first time. A website URL can instantly convey credibility, spark intrigue, or make us smile for instance. A domain name can also come across as tacky, immature or just incredibly boring.
Remember, even if your website is totally fantastic, if your domain name isn’t up to scratch, then you’ll miss out on traffic and conversions. If you’re an entrepreneur launching a solely digital brand, the wrong name could even see your entire business go down the drain.
Don’t let your name let you down.
Check out these five tips to help you choose a great domain name!
Simple and evocative is best
When coming up with a great domain name, you must aim for simplicity, whilst also being evocative. A name should not be too long, for instance. It should be easy to spell and pronounce – preferably catchy, too.
After helping nearly 8000 individuals find winning names, experts at Squadhelp.com have concluded that being evocative – a naming characteristic often overlooked or downplayed – is actually the most highly regarded naming characteristic.
Being evocative means your name provokes some sort of (usually positive) emotional response from your desired audience. Being memorable and appealing to the right people lies at the heart of naming. Simple, evocative names are the most memorable.
Context is key
Names are merely words. You must and your tribe add the context and related implications. If you’re launching an investment website targeting high net worth individuals, a name that may otherwise be considered boring or overly traditional could work better than a creative, high-energy name – as it matches the credible, trustworthy, serious branding you are going for. However, a furniture design company branding itself as young and hip would be better off with a name that’s edgy or intriguing.
Only choose available names
Finding an available, inexpensive domain name can be a tricky business—but it’s not only about buying a great URL. Domain names also have major legal implications. A cease and desist letter caused by a Trademark violation would be devastating–so do your due diligence and make sure your name doesn’t infringe on established Intellectual Property.
Avoid epic linguistic fails
Today’s digital marketplace is a global one. People from around the world are able to view your domain name and website. Your customers may come from many different countries and speak many different languages. It’s worth looking into the linguistics implications of your domain name. You don’t want to choose something that’s highly offensive in another language. Even Nokia managed to do this, its Lumia product meaning “prostitute” in Spanish.
Remember who’s important
It doesn’t matter if you love your great domain name idea. What matters is how your (well-defined) target audience feels about it. You don’t need to appeal to every web user in the world. It’s impossible, and if you try, you’ll end up with a boring name.
Appealing to a certain group of people who you’ve previously identified as your audience is what matters at the end of the day. People engage with what they like. It’s a good idea to do a little market research, asking people who match your desired customer persona how they feel when they first hear or see your domain name.
Finding the Perfect Domain Conclusion
While it can be difficult to find an available domain name that’s catchy, appealing and well-suited to you, it’s certainly not impossible. Take the time to follow these tips before purchasing a URL and hosting plan, and the rest of the time you spend working on your new site will be much more enjoyable.